Work
Four engagements, each showing something different.
Feminine Genius
Catholic women’s publishing apostolate · 2026
Feminine Genius is a Catholic women’s publishing apostolate with two voices. Kristen West McGuire is the business head and a writer, and her masthead is My Secret is Mine (Secretum Meum Mihi). Genevieve Kineke is a writer and teacher, and her masthead is Domus Aurea. When we began, each had a Substack and a podcast, and none of it was working. There was little traffic, no paid subscribers, and no income. The brand felt off to them and lacked the professionalism the work deserved.
Listening turned up three things in the way. Content was being reused across platforms in ways that looked amateur. They were not clear on what they were selling, or on who they were selling it to. And their tools were strung together so inefficiently that they cost the team time every week.
We started with the reader: who she is, where she spends her time, and what she would find meaningful. We learned that she will read a newsletter but will not pay for one. What she will pay for is formation with other women, with a structure, a start date, and an end date. From that research I built a new visual identity and the visuals for Under Mary’s Mantle, a course created and taught by Genevieve. I improved how everything looked and was presented online, fixed the production problems so the podcasts sounded professional, and simplified the tools so the team could manage course sales themselves. Once the first course had launched as a beta, we turned to the website and began building it in phases, as the budget allows.
Kristen is proud of how the work is displayed. The team has momentum, more ways to earn from their writing, and a growing reach to the women who need the message. The podcasts have released four new episodes since the production fix.
I hired Jessica as a marketing and strategy expert for my publishing business that was losing money. Her insights were so excellent, and she helped us to overhaul our income strategy as well as a complete and total rebrand. I am so delighted with the results and excited about the fresh energy that we have going forward. I highly recommend Jessica. She always asks really good questions and then helps to put some context around the answers so that it becomes an insight we can implement.
Kristen McGuire, Secretum Meum Mihi Press
Visitation Organization
Professional home organizing, Northern Virginia · 2019 to present
A solo business owner needed a site that would bring her qualified inquiries and that she could keep current herself between projects.
I designed and built it, and I have hosted and maintained it since 2019. The home page is structured as a funnel rather than a brochure. The hero splits visitors by intent, sending those ready to act straight to booking and everyone else to services, and the page then works through the problem, the offer, her own story, and client testimonials before a final call to action. Booking hands off directly into her client management platform, so an inquiry becomes a scheduled call without anyone retyping anything.
Just as important, it was built so that she can update her own copy, photography, and testimonials without calling me. She does, regularly, and the site has stayed current for seven years.
I first hired Jessica to design my website, and she did a wonderful job! She listened carefully to my vision and brought it to life. Because I wanted to be able to make future edits to my website content myself, Jessica also took the time to teach me how to do that. She continues to maintain the technical side of my website, and whenever an issue arises, she’s quick to resolve it.
More recently, I hired Jessica to help with my business growth and development. My business had slowed down a bit, and I wanted to turn things around while also expanding my services into a new niche. After I completed her questionnaire, Jessica put together a comprehensive business strategy package with practical, achievable steps to help me accomplish both goals. She also included a detailed timeline for implementing those steps, which was my favorite part!
I’ve recently begun putting her recommendations into action, and I’m confident they’ll help my business flourish. I’m so grateful for Jessica’s expertise and support. Thank you, Jessica!
Karen Salinetti, Visitation Organization
Under Mary’s Mantle
Feminine Genius · A first paid course · 2026
Feminine Genius, with an established readership, wanted to sell its first paid program, a six-week live course taught by Genevieve Kineke, and had no way to take payment, no way to follow up with buyers, and no way to know where registrations came from.
I built the path from first click to enrolled student. The registration page was constructed from the existing site's design system so that it would stay visually consistent and could later be folded into the main site, and it was version controlled and deployed by push rather than edited live.
Checkout was chosen specifically because a purchase automatically tags the buyer and triggers an email sequence, rather than for a marginally lower transaction fee. The tagging separates people who paid from people who also completed the shipping step for their included book, with an automated reminder to anyone caught between the two. Channel-tagged links and analytics let the team see which of their properties actually produced registrations rather than just traffic.
It launched in two stages: a waitlist opened inside an existing engaged audience, a twenty-four hour exclusive window for that list, then general release. Concept to open registration took six weeks.
Julian Heron
Agricultural and international trade attorney and speaker · Washington, DC · 2026
Julian Heron practices agricultural and international trade law in Washington, DC, and he speaks on tariffs, agricultural commerce, and market access. He was looking for a way to get more speaking engagements.
I built a single-page site that makes him easy to book. His credentials lead, including his service on the President’s Advisory Committee for Trade Negotiations, followed by his speaking topics and a short account of how he thinks about a problem. An event organizer can inquire about speaking from the first screen to the last. Clients with a legal matter have their own separate path, so neither visitor has to work out which one is theirs. The footer carries the attorney advertising disclaimer a law firm site needs.
Tell me what is not working.
Start with a conversation. I will listen, and tell you what I would do first.
Book a conversation